By Victoria E. Dye
All Aboard for Santa Fe specializes in the AT&SF's advertising efforts to focus on Santa Fe as a great tourism vacation spot. the corporate advertised the healthy advantages of the area's dry desolate tract air, a powerful promoting aspect for jap city-dwelling tuberculosis victims. AT&SF additionally joined forces with the Fred Harvey corporation, proprietor of various resorts and eating places alongside the rail line, to advertise Santa Fe. jointly, they built fabrics emphasizing Santa Fe's Indian and Hispanic cultures, selling artists from the area's artwork colonies, and created the Indian Detours sightseeing tours.
All Aboard for Santa Fe is a complete learn of AT&SF's early involvement within the institution of western tourism and the mystique of Santa Fe.
ABOUT THE CONTRIBUTORS
Victoria E. Dye, a local New Mexican, spent her adolescence exploring the Southwest together with her relatives. After operating for over a decade in New Mexico's tourism undefined, Dye moved to California to accomplish a level in background on the collage of California, Davis, and a master's measure in background at California country college, Sacramento. Dye presently is living within the Davis area.
ACCLAIM
"A really nice addition to the literature describing the influence of the arrival of the railroads to New Mexico and the West." -- neighbors of the Cumbres and Toltec Scenic Railroad, Inc.
"[This is] a major historic learn of the way the selling efforts of the AT&SF impacted town of Santa Fe and the encircling quarter. It indicates one point of railroad historical past that has frequently been ignored yet which had an important influence. scholars of the Santa Fe Railroad and the area will take pleasure in it, as will all who realize that railroads are frequently greater than trains and tracks." -- nationwide Railway Bulletin
"A properly illustrated and obviously written examine the evolution of a sleepy, distant village to classy middle for the humanities, superb eating, golfing and skiing." -- Santa Fe New Mexican, NM
"This is a crucial examine of the stimulation and progress of tourism within the region." -- Wagon Tracks
"This heritage of railway promoting within the Southwest from 1890-1930s could specialise in the Atchison, Topeka and Santa Fe Railway, yet its advertising classes are a must-read for somebody operating a railroad this present day. . All Aboard for Santa Fe sticks out from different AT&SF histories since it so completely investigates how the railway promoted Santa Fe from the past due 1800s to the start of WWII." -- actual West
Read Online or Download All Aboard for Santa Fe: Railway Promotion of the Southwest, 1890s to 1930s PDF
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All Aboard for Santa Fe: Railway Promotion of the Southwest, 1890s to 1930s by Victoria E. Dye
by Kenneth
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